Effective AI business projects deliver measurable business improvements. So it seems self-evident to closely involve businesspeople in AI projects.
What’s less obvious is how much AI knowledge businesspeople on a project need. One answer is “not much”, especially with good data scientists. But there’s an argument that business users who understand AI make for a better project.
There’s no one-size-fits-all answer. Here are some considerations in deciding the right answer for your circumstances.