Every second, 10,000 drinks from the Coca Cola Company are consumed, making up nearly 2bn sales transactions a day over 200 countries. Because it has so much data, you’d probably assume Coca Cola uses AI extensively to improve it business.
What you may not expect is that Coca Cola uses AI to create intelligent vending machines. An increasing number of these are equipped with touchscreens, wireless connectivity, and computing power.
Is an intelligent vending machine a gimmick, or another mis-step (like New Coke, or wanting to charge more for cold drinks on hot days)?
Or is there a rational business reason for this particular use of artificial intelligence?
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