5 Ways Starbucks Uses Data to Gain Competitive Edge

5 Ways Starbucks Uses Data to Gain Competitive Edge

Starbucks doesn’t simply sell huge numbers of hot and cold drinks around the world. The way Starbucks uses data for competitive advantage is instructive for all businesses, regardless of size. It pioneered the combination of loyalty scheme, payment card and mobile app. How does it use the huge advantage this data gave. And what role does artificial intelligence play?

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