The Netflix Prize is an episode in the history of one of the leading names when it comes to AI. Its best-known use of the technology is recommending what to watch next. But that’s only a small piece of how it uses AI. Like others, it uses AI & sophisticated analytics across the organisation.
It’s been at the leading edge of AI for many years. But in 2009 Netflix inadvertently scored a high profile AI own-goal. This was the Netflix Competition, something they’d run since 2006.
The episode has become part of AI folklore, but the lessons are still relevant today. They’re especially pertinent if new to AI, or complacent about the risks and pitfalls of AI in business.
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