Generating demand is the lifeblood of many businesses, with the responsibility split between sales and marketing in many different ways across industry sectors and customer segments. E-commerce and the Internet have transformed both functions, and added further complexity to organisations that use digital and non-digital channels.
AI, ML are already used extensively throughout sales and marketing, and data has been an intrinsic part of e-commerce for many years.
Some areas of Marketing where AI, ML & Big Data can be applied include:
Inbound Lead Scoring & Engagement
Advert Targeting & Placement
Social Media Analytics
Some areas of Sales where AI, ML & Big Data can be applied include:
B2B deal win-rates
Outbound Lead Identification, Qualification & Engagement
Sales Team Productivity & Behaviour
Pricing Optimisation & Negotiation Strategy
Some areas of E-Commerce which AI, ML & Big Data can be applied include:
Natural language user interaction
Want to know more about AI in Sales, Marketing & E-Commerce?