Sales Marketing & E-commerce

Sales, Marketing & E-Commerce

Generating demand is the lifeblood of many businesses, with the responsibility split between sales and marketing in many different ways across industry sectors and customer segments. E-commerce and the Internet have transformed both functions, and added further complexity to organisations that use digital and non-digital channels.

AI, ML are already used extensively throughout sales and marketing, and data has been an intrinsic part of e-commerce for many years.

Some areas of Marketing where AI, ML & Big Data can be applied include:

  • Inbound Lead Scoring & Engagement
  • Churn Reduction
  • Content Marketing
  • Advert Targeting & Placement
  • Social Media Analytics

Some areas of Sales where AI, ML & Big Data can be applied include:

  • B2B deal win-rates
  • Outbound Lead Identification, Qualification & Engagement
  • Sales Team Productivity & Behaviour
  • Revenue/Margin Forecasting
  • Pricing Optimisation & Negotiation Strategy

Some areas of E-Commerce which AI, ML & Big Data can be applied include:

  • Product Recommendations
  • Visual Search
  • Website Personalisation
  • Natural language user interaction
  • Fake reviews

Want to know more about AI in Sales, Marketing & E-Commerce?

You can get in touch via our Contact Page